There may be a lot of buzz about those funny viral videos on YouTube, but did you know video sharing is also great for B2B marketing? If you haven’t started using YouTube in your online marketing strategy, there’s a whole new audience waiting. Here’s how to maximize your online presence with YouTube video sharing.
The Audience
Did [...]

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There’s a great big lottery going on online, and it’s called search engine ranking. Consistent top-level ranking can be worth millions to your business over time. There are ways to increase the odds a search engine will pick your ticket and put you on their first page. Here are four strategies for winning the lottery [...]

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Wondering what you can do to attract more interest online? There are actually three very easy ways to increase your impact on the Internet. Let’s look at how blogging, great websites and social media are the path to expanding your online footprint.
Website Content
This is the time to ask yourself, “How am I expanding my online [...]

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Don’t watch from the sidelines; get in there and participate in a meaningful way in the online conversations that are taking place. We’ve said it before: don’t just Tweet; listen to the conversation that’s going on and jump in by replying to others’ posts.

Filed under: Blogs, Marketing, Online Social Networking, Productivity, Technology Tips, online marketing, viral marketing, viral marketing | No Comments »

Traditional marketing – direct mail, advertising on TV, radio in newspapers – is considered push marketing. Using this method, you’re pushing your message out to your target audiences. Social Media is considered pull marketing. With it, you pull your target audience into your sites and convert them to leads and then to customers.

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We just reviewed the EzineArticles.com Channel on YouTube and we recommend you ‘friend’ Ezine Articles and follow them on YouTube. They’ve uploaded nearly 30 informative videos designed to help you market your business through their article submission service.

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Now that you’ve written the perfect speech and polished those presentation skills, it’s time to begin marketing yourself as a public speaker. We’re talking now about moving beyond the obvious presentations you might make to clients or industry peers to a whole new type of exposure for your business.
Here are five things you can do to jump-start your public speaking career:

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Quick marketing question: are you more motivated by a testimonial on television or in print? I think you’ll agree that television testimonials are usually more motivating, because you’re watching an actual person and making a connection with them. While you may not be ready to pay for television advertising, almost anyone can afford to create video testimonials. I want to spend some time today discussing the basics of great video testimonials.

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