There’s a great big lottery going on online, and it’s called search engine ranking. Consistent top-level ranking can be worth millions to your business over time. There are ways to increase the odds a search engine will pick your ticket and put you on their first page. Here are four strategies for winning the lottery [...]

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Using WordPress for your website and blog needs is an easy and search-engine friendly way to gain greater exposure online. You need to understand the difference when setting up your WordPress account. Which service makes most sense for you: WordPress.com or WordPress.org? That depends on how you answer these questions:

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There’s so much to do and so little time to get it all done. The good news is that there are several easy things you can do to help yourself stay on track and make money as an information marketer.
 Be disciplined and stay focused.
Every day presents its own unique challenges and opportunities and it’s [...]

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Chances are you’ve listened to podcasts online, but are you using them yourself to promote your business? If you’re not, it’s time to learn how simple it is to add podcasts to your websites.
To start, let’s define “podcast” as a recorded radio show that’s saved as an .mp3 file and uploaded to a website. The [...]

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I heard recently from someone just moving her business online that she was having a little trouble with the terminology. “What,” she asked, “is the difference between a sales page and a squeeze page?” Because those terms can be confusing to anyone, here’s a whirlwind tour of squeeze pages, sales pages and landing pages.

Filed under: Website Optimization, e-mail marketing | 1 Comment »

You, too, can learn to find and optimize keywords to generate web traffic. Unlocking the mystery and power of good keywords is a great first step to creating an effective online presence.

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Quick marketing question: are you more motivated by a testimonial on television or in print? I think you’ll agree that television testimonials are usually more motivating, because you’re watching an actual person and making a connection with them. While you may not be ready to pay for television advertising, almost anyone can afford to create video testimonials. I want to spend some time today discussing the basics of great video testimonials.

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As I discussed in a previous post, online forums are great for generating interest, building customer loyalty and improving your  SEO factor. There’s a risk built into forums, though, when inappropriate or unfriendly comments start turning off forum members. How involved should you be in moderating your online forum?
To answer that question, let’s look at [...]

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Experienced online marketers know newsletters can help build your email list and stay in touch with your clients. When you’re ready to step up to the next level, though, consider teleseminars. These inexpensive, easy to plan events can net new customers and sales, while providing a genuine service.

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I have often been asked: “What is the quickest way to make money selling online?”
This is such a hard question to answer because it depends on each person’s ability, financial back up and knowledge. What I can do here is list some of the ways that do make money fairly quickly once it is [...]

Filed under: Marketing, Sales Strategies, Sales tips | 1 Comment »