By now you have likely heard about the new FTC Rulings and how they could affect the way you market yourself, your services and/or your products. The Ruling, which took effect on December 1st, is a step toward ending deceptive marketing tactics.
In the FTC’s efforts to end such aggressive and underhanded schemes it has also [...]

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As a business owner, you’ve no doubt asked yourself what your demographic is (if you haven’t, you should stop reading this right now and do some research), but have you spent any time determining your psychographic marketing strategy?

This was a concept that I wasn’t familiar with until I participated in a marketing seminar from [...]

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Traditional marketing – direct mail, advertising on TV, radio in newspapers – is considered push marketing. Using this method, you’re pushing your message out to your target audiences. Social Media is considered pull marketing. With it, you pull your target audience into your sites and convert them to leads and then to customers.

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Our next six blogs will focus on several areas of online social media: why you should be using it, how much time you should devote to it, how you can most effectively use it, and productivity tools you should consider using. We’ll let you know how to incorporate social media into your overall marketing strategy, how to attract more visitors from social media sites and how to convert those visitors into leads and customers. We wrap up with the series with a discussion on how to effectively measure your online marketing efforts.

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If you’re selling products of any kind and you don’t have an affiliate program, you need to set one up. If you’ve already got one, but you’re manually tracking commissions, you should add an affiliate module to your shopping cart. Any time you can, automate your business processes.

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If your marketing strategy includes a website, you’ve probably invested time and money creating your online presence. That’s why it’s so important to maximize that presence by avoiding some common website missteps.

Let’s review the top five fatal mistakes made on business websites…

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I’ve seen a number of clients invest in CRM tools that are far more powerful than their businesses require – and more expensive than they can currently afford – because their business advisers have told them that they should invest in technologies now that will support their future business plans.  These business advisers instill the [...]

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Have you lost touch with your core audience? Wish you knew how to stay in touch with everyone while still having time to run your business? There are ways to stay in touch with your target market, stay current on the trends they are most interested in, and still have time to run your business. Here are three of the best ways to stay in touch and stay on track!

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I’ve been a member of Dan Kennedy’s Gold+ mastermind group for about 2 months now and definitely see why he is the guru for so many of the leading info-marketers. Dan Kennedy has a very straight-forward (what he terms “No BS”) style and is definitely putting himself out there! I joined the Gold+ [...]

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This Thursday I’m holding a teleseminar with Meggin McIntosh PhD, the Productivity Professor, and we’re discussing:
“Do *Only* What Only *You* Can Do: Working with Virtual Assistants”
Here’s the scoop:
**You’re busy.
**You’re super busy.
**You sometimes think, ‘I can’t believe I am doing this ______ (task, activity, errand, chore, project).’
**You’ve been heard to say, “If only I had someone [...]

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