Smaller companies have a better chance of surviving an economic slump than larger corporations because change is that much easier to implement. The last in a series of 5 articles on operating and marketing strategy will assist you in making the right decisions to survive the slump.

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Smaller companies have a better chance of surviving an economic slump than larger corporations because change is that much easier to implement. The fourth in a series of 5 articles on operating and marketing strategy will assist you in making the right decisions to survive the slump.

Filed under: Marketing, Operating Strategies, Sales Strategies | No Comments »

Smaller companies have a better chance of surviving an economic slump than larger corporations because change is that much easier to implement. The third in a series of 5 articles on operating and marketing strategy will assist you in making the right decisions to survive the slump

Filed under: Marketing, Operating Strategies, Sales Strategies | 1 Comment »

Smaller companies have a better chance of surviving an economic slump than larger corporations because change is that much easier to implement. The second in a series of 5 articles on operating and marketing strategy will assist you in making the right decisions to survive the slump.

Filed under: Marketing, Operating Strategies, Sales Strategies, Small Business Owners | No Comments »

Smaller companies have a better chance of surviving an economic slump than larger corporations because change is that much easier to implement. This series of 5 articles on operating and marketing strategy will assist you in making the right decisions to survive the slump.

Filed under: Marketing, Operating Strategies, Sales Strategies, Small Business Owners | No Comments »

You would be lucky to receive feedback upfront and have the opportunity to repair the relationship. If you haven’t, you are with the majority whose customers speak with their feet. Most times customers won’t give feedback upfront, and will instead take their business elsewhere.

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Businesses that start during times of recession or uncertainty tend to thrive, and a key reason why is they learn from the beginning how to operate lean.  Business that start during boom times get used to steady cash flow, access to venture capital, and a hungry customer base.  When economies start scaling back and consumers [...]

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