You’ve probably heard buzz lately about application marketing.  Application marketing can be your big ticket to engaging your customers and increasing their business with you, and it can also gather your prospects in a bucket for you to target.  Application marketing might seem nebulous to you now, or you’ve had some exposure and you want [...]

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You may have noticed a couple changes in Facebook lately.  Early last week Facebook changed being a ‘fan’ of a page to simply liking a page with ‘like’.  Facebook thought this would be a simpler way for people to indicate their interest in a page and apparently this appeals to all those non-committal types out [...]

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Think about the last time you read something so interesting, funny or useful that you simply had to share it with friends and colleagues. Now, look at what you’re posting on your blog, saying on forums or tweeting about. Can you say honestly that your content is that compelling? If not, keep reading as we [...]

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Inbound Internet marketing is all about offering interesting content and connecting with your customers. One of the easiest ways to engage with your audience and serve your customers well is with a Facebook presence. Whether you’re a Facebook novice, or already have a personal page, you can get started with Facebook marketing today.
Why Bother with [...]

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Paid search services such as Google AdWords can be a great boost to online business. But if you’re betting the farm on that single strategy, what will you do if their prices go sky high? Listen up as we unfold a more stable marketing strategy, helping you to avoid the paid search gamble.
Diversity’s the Key
You [...]

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Wondering what you can do to attract more interest online? There are actually three very easy ways to increase your impact on the Internet. Let’s look at how blogging, great websites and social media are the path to expanding your online footprint.
Website Content
This is the time to ask yourself, “How am I expanding my online [...]

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We wrap up this series by stressing the importance of understanding the analytics of your website and blog. If you don’t know which pages receive the most traffic, which sites are your biggest referrers, you can’t capitalize on this information in order to improve your results. If you’ve spent time and effort ramping up your [...]

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Don’t watch from the sidelines; get in there and participate in a meaningful way in the online conversations that are taking place. We’ve said it before: don’t just Tweet; listen to the conversation that’s going on and jump in by replying to others’ posts.

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You’re already Twittering, Facebooking, using LinkedIn, but there are hundreds of other online social networking tools available to you to use. How to choose between them? As we discover new technologies, we will bring them to you, but in the meantime we’ve listed a broad assortment of social media productivity tools for you to consider.
Ning [...]

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Traditional marketing – direct mail, advertising on TV, radio in newspapers – is considered push marketing. Using this method, you’re pushing your message out to your target audiences. Social Media is considered pull marketing. With it, you pull your target audience into your sites and convert them to leads and then to customers.

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