Defining a brand strategy is essential for all businesses and a task that many small business owners find daunting. To be successful in any economy or market, businesses need to have a defined niche and a sound strategy for how they are going to position themselves in the market place. Regardless of how [...]

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There are many styles of marketing available, but only one that every business can utilize to its full potential and receive results from. Targeted Marketing is as simple as knowing what you want and planning how to get it. Here are the five basic elements to help you reach your target.

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Smaller companies have a better chance of surviving an economic slump than larger corporations because change is that much easier to implement. The last in a series of 5 articles on operating and marketing strategy will assist you in making the right decisions to survive the slump.

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Smaller companies have a better chance of surviving an economic slump than larger corporations because change is that much easier to implement. The fourth in a series of 5 articles on operating and marketing strategy will assist you in making the right decisions to survive the slump.

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Smaller companies have a better chance of surviving an economic slump than larger corporations because change is that much easier to implement. The third in a series of 5 articles on operating and marketing strategy will assist you in making the right decisions to survive the slump

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Smaller companies have a better chance of surviving an economic slump than larger corporations because change is that much easier to implement. The second in a series of 5 articles on operating and marketing strategy will assist you in making the right decisions to survive the slump.

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Smaller companies have a better chance of surviving an economic slump than larger corporations because change is that much easier to implement. This series of 5 articles on operating and marketing strategy will assist you in making the right decisions to survive the slump.

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You would be lucky to receive feedback upfront and have the opportunity to repair the relationship. If you haven’t, you are with the majority whose customers speak with their feet. Most times customers won’t give feedback upfront, and will instead take their business elsewhere.

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Businesses that start during times of recession or uncertainty tend to thrive, and a key reason why is they learn from the beginning how to operate lean.  Business that start during boom times get used to steady cash flow, access to venture capital, and a hungry customer base.  When economies start scaling back and consumers [...]

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Have you thought of a USP or unique selling proposition for your company? It’s an important part of a company’s message to the public. What is it that you want the public to know about your company? How are you different from all the other companies out there that are competing with you?  Ask anyone [...]

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