If I asked you to give me a snapshot of your return on investment in marketing, could you do it? If your answer is “No!” you’d have a lot of company among business owners. The focus in marketing is usually on getting the next campaign ready, finding new channels and figuring out how to pay [...]

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Don’t watch from the sidelines; get in there and participate in a meaningful way in the online conversations that are taking place. We’ve said it before: don’t just Tweet; listen to the conversation that’s going on and jump in by replying to others’ posts.

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Traditional marketing – direct mail, advertising on TV, radio in newspapers – is considered push marketing. Using this method, you’re pushing your message out to your target audiences. Social Media is considered pull marketing. With it, you pull your target audience into your sites and convert them to leads and then to customers.

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Our next six blogs will focus on several areas of online social media: why you should be using it, how much time you should devote to it, how you can most effectively use it, and productivity tools you should consider using. We’ll let you know how to incorporate social media into your overall marketing strategy, how to attract more visitors from social media sites and how to convert those visitors into leads and customers. We wrap up with the series with a discussion on how to effectively measure your online marketing efforts.

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We just reviewed the EzineArticles.com Channel on YouTube and we recommend you ‘friend’ Ezine Articles and follow them on YouTube. They’ve uploaded nearly 30 informative videos designed to help you market your business through their article submission service.

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There’s so much to do and so little time to get it all done. The good news is that there are several easy things you can do to help yourself stay on track and make money as an information marketer.
 Be disciplined and stay focused.
Every day presents its own unique challenges and opportunities and it’s [...]

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Twitter, the handy little social networking tool, has really caught fire in the online business world. More clients every month are asking, “Should we be Tweeting?” With very few exceptions, the answer is “Yes!” It’s free, it’s fast and it’s state-of-the-art as far as social networking. Which brings me to today’s top tips for using [...]

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Sales copy, for those unfamiliar with the term, is structured text that entices people to buy. Though the most common form of sales copy is advertising, that is not the only form it can take. Articles, blogs and websites use sales copy as well as other mediums. You don’t need to hire a fancy marketing [...]

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