Think about the last time you read something so interesting, funny or useful that you simply had to share it with friends and colleagues. Now, look at what you’re posting on your blog, saying on forums or tweeting about. Can you say honestly that your content is that compelling? If not, keep reading as we [...]

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Imagine this—your brick-and-mortar store is filled with lovely products, but your marketing is definitely stuck in a rut. You only advertise on billboards, but they all say the same thing. That’s a scary way to build a business, isn’t it? Online marketers get stuck in the same old channels, too, and that can soon become [...]

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Wondering what you can do to attract more interest online? There are actually three very easy ways to increase your impact on the Internet. Let’s look at how blogging, great websites and social media are the path to expanding your online footprint.
Website Content
This is the time to ask yourself, “How am I expanding my online [...]

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Using WordPress for your website and blog needs is an easy and search-engine friendly way to gain greater exposure online. You need to understand the difference when setting up your WordPress account. Which service makes most sense for you: WordPress.com or WordPress.org? That depends on how you answer these questions:

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If you’re not reviewing your site’s performance you don’t know which pages are your most and least effective. A simple content tweak might be all it takes to increase sales of a particular product. Google Analytics is free, so you should be using it.

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In today’s fast-paced online world, keeping up with communication can be challenging. You’re Twittering, blogging, posting to your Facebook page, writing Ezine articles (not to mention writing autoresponders and email campaigns). You’re also trying to keep with others’ Tweets, posts and articles.

This constant flurry of activity can impact your focus which is why we recommend that you integrate as much of your communications as you can to increase your efficiency and broaden your coverage.

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Sales copy, for those unfamiliar with the term, is structured text that entices people to buy. Though the most common form of sales copy is advertising, that is not the only form it can take. Articles, blogs and websites use sales copy as well as other mediums. You don’t need to hire a fancy marketing [...]

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