We’ve talked a great deal about the need for a blog as part of your overall marketing strategy. Now, to make that blog really worthwhile, it’s necessary to optimize it for search engines just as you do your websites. Let’s look at some easy ways to make sure the search engines fall in love with [...]

Filed under: Blogs, Online Social Networking, online marketing | 1 Comment »

It’s much more than a game of the number of eyeballs on your site or your blog. Your goal is to convert those visitors into leads and then into customers.

Filed under: Blogs, Marketing, Online Social Networking, Technology Tips, e-mail marketing, online marketing | No Comments »

How much time should I devote to social media? That’s a difficult question that only you can answer. Should you blog daily or once a week? Figure out what works best with your schedule and also base your decision on the number of blog subscribers you have and the amount of traffic your blog drives to your website. If it’s one of your top referral sources, then you’re doing something right and should consider doing more of it.

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If you’re not reviewing your site’s performance you don’t know which pages are your most and least effective. A simple content tweak might be all it takes to increase sales of a particular product. Google Analytics is free, so you should be using it.

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There’s so much to do and so little time to get it all done. The good news is that there are several easy things you can do to help yourself stay on track and make money as an information marketer.
 Be disciplined and stay focused.
Every day presents its own unique challenges and opportunities and it’s [...]

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Don’t let the day-to-day details of managing your business overwhelm you and take away from your focus on your business mission. That mission is to successfully launch, manage and grow your business. You might be a full-time information marketer focused on building a large and loyal following, or you may be a specialist (a chiropractor, [...]

Filed under: Operating Strategies, Productivity, Small Business Owners | 2 Comments »

Twitter, the handy little social networking tool, has really caught fire in the online business world. More clients every month are asking, “Should we be Tweeting?” With very few exceptions, the answer is “Yes!” It’s free, it’s fast and it’s state-of-the-art as far as social networking. Which brings me to today’s top tips for using [...]

Filed under: Online Social Networking | 1 Comment »

Chances are you’ve listened to podcasts online, but are you using them yourself to promote your business? If you’re not, it’s time to learn how simple it is to add podcasts to your websites.
To start, let’s define “podcast” as a recorded radio show that’s saved as an .mp3 file and uploaded to a website. The [...]

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You may have started a blog, and that’s a great first step in expanding your online presence. But did you know that an online forum can build even more of a connection between you and your customers? Online discussion forums have become wildly popular because they offer an easily accessible environment for information sharing. Tech companies, for example, learned early on that their product end users might know as much about day-to-day user issues as their own tech support departments.

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I have often been asked: “What is the quickest way to make money selling online?”
This is such a hard question to answer because it depends on each person’s ability, financial back up and knowledge. What I can do here is list some of the ways that do make money fairly quickly once it is [...]

Filed under: Marketing, Sales Strategies, Sales tips | 1 Comment »