Would You Win a Social Media Popularity Contest?

Think about the last time you read something so interesting, funny or useful that you simply had to share it with friends and colleagues. Now, look at what you’re posting on your blog, saying on forums or tweeting about. Can you say honestly that your content is that compelling? If not, keep reading as we discuss ways to help your company win the social media popularity contest.

“Popular” Equals “Sales”
You may not yet be seeing the connection between being a “socializer” and making more sales. That’s because for years online marketing gurus have told you that outbound sales techniques like email marketing are the be-all-and-end-all of online sales.

That’s one idea that definitely needs to be put out to pasture! Today’s in-bound marketing draws web traffic through many channels, including social networking. The idea is to combine traditional SEO strategies with blogging, posting on forums and developing a following on Twitter. The ultimate goal is to have as many “fans” as possible linking to your content, so their friends will want to know more, too.

Starting the Conversation
So, how can you start a conversation that goes ‘round the world? Make the commitment to starting, and maintaining, a content-rich blog. What does your target audience care about? What issues are they facing that your company can help solve? Are there industry blips occurring that you can explain in-depth?

Anything you post on your blog that is interesting, compelling and useful, especially if you depend on B2B sales, can help increase your fan club. Make sure RSS tools are visible on your blog, so readers can receive new content. Most blog applications have widgets that allow readers to share your posts easily on Facebook, Twitter, Digg and other social media sites. Make it easy for readers to get the word out about your fascinating content.

Another great way to increase your visibility and build a following is by making interesting comments on industry discussion forums. Your market research should include where your target audience hangs out online to chat. Become a visible participant there, but skip the sales pitch.

Most forums allow participants to include a link to their websites in the signature line. By contributing comments that help others or cause them to think, you increase the chances readers will want to get to know you.

Have the picture now? No matter whether you’re blogging, posting status updates on your Facebook page or discussing topics dear to your audience’s heart, it takes a multi-pronged approach to build social media popularity. Combine that fame with great website content optimized for search engines, and your company could soon be winning prizes for savvy marketing.

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