The One-Source Marketing Nightmare

Imagine this—your brick-and-mortar store is filled with lovely products, but your marketing is definitely stuck in a rut. You only advertise on billboards, but they all say the same thing. That’s a scary way to build a business, isn’t it? Online marketers get stuck in the same old channels, too, and that can soon become a nightmare if they’re not careful.

“But I’ve Got a Great List!”
If you’re stuck in old school marketing, you probably rely heavily on your list. You’ve got email campaigns scheduled out to infinity, and you know how to keep yourself off spam blacklists.

Because you’re spending so much time buying lists and writing emails, though, you probably aren’t blogging or even updating your website content. So, how’s that working for you?

If you aren’t making tons of sales sending emails to your lists, it’s time to diversify! Start focusing on inbound marketing, attracting prospects with a wide marketing network, instead of spending all your time in people’s inboxes.

“But Everyone’s Buying AdWords!”
Another common basket to put all your marketing eggs in is paid search terms. Google AdWords and Yahoo Sponsored Search are two of the biggest places Internet marketers like to spend money.

Don’t kick yourself if you’re betting the farm on this single marketing area. It’s very attractive, since those search engines are so darn powerful! But what happens if you’re suddenly outpriced in the bidding wars? Keep your pay-per-click account open, by all means, but start looking at other marketing channels, too.

Beef up your keyword-rich content on your website, and create an interesting blog tied to those same keywords. Those are two ways to actually increase your organic search engine ranking without ever spending a dime.

“But My Website’s Wonderful!”
It’s easy to focus all our time on a website, if I seems to be attracting a lot of traffic. But what about conversions? And what happens if the search engines change their algorithms (again)? By building a marketing network of linked channels, you won’t be devastated by the ups and downs of search engine rankings.

In Internet marketing, as in any other kind of business, depending on a single marketing source for customers can become a nightmare. Broaden the scope of your reach by using several inbound marketing channels to attract interest. In that way, you can skip the nightmares and begin building the business of your dreams.

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