The Lottery Worth More Than a Million Dollars

There’s a great big lottery going on online, and it’s called search engine ranking. Consistent top-level ranking can be worth millions to your business over time. There are ways to increase the odds a search engine will pick your ticket and put you on their first page. Here are four strategies for winning the lottery worth more than a million dollars.

Winning Strategy Number One: Go Visual
With a great tool like YouTube available free or for a small investment, there’s no reason not to go visual. Some website publishers think they need expensive video equipment to conquer YouTube. The truth is that a regular camcorder with a microphone works just fine for producing videos that attract search engine interest.

Video editing software is user friendly, too, so don’t stay out of the race because you aren’t a Hollywood director. Record videos that show how to use your products, discuss industry issues or otherwise help your target market. Carefully tag your videos with relevant keywords and the search engine spiders will recognize winning content.

Winning Strategy Number Two: Get Published
Another place online entrepreneurs sometimes fumble is in getting their names in print. Decide right now what topic you could write a ten to twenty page ebook about. If you don’t have that much material, do whitepapers or free reports.

Every business owner we know is an expert on something. Either write your ebook yourself or give a copywriter your ideas and have them write it. Use it as a premium for making a purchase, a free download or something for related sites to link to, but get your name out there in print to build search engine ranking.

Winning Strategy Number Three: Get a Blog
Another way to build interest in your company online is to publish a blog. Talk about topics that interest your ideal market. Add content frequently and link your blog to your websites and others. Use reader comments to keep the conversation going while building more search engine interest.

Winning Strategy Number Four: Grow Your Website
Remember the days of the “calling card website?” Psst…they’re over! Relevant content is king online, so beef up your one-page website with additional pages.

Add a directory page with links to your podcasts (you’re doing them, right?) Split product description pages out by category. Upload .pdf versions of your articles and link to them from your landing page. Don’t start using useless filler, but definitely find ways to bring more value to site visitors.

The lottery known as “search engine ranking” is how we live and die right now on the Internet. Use our tips to increase your chances of winning that lottery worth more than a million dollars.

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