Get Your Prospects out of their Seats

If I visited your website right now, would I be moved to take action? A great website has prospects up out of their seats and ready to buy.  Why not use the following tips to create a website that has them reaching for the mouse, instead of sitting back in their seats?

The secret to getting prospects to take action once they reach your website is to have great calls to action for everything. In other words, make them an offer and then show them how to buy. Let’s talk about how this might look on a website.

Our sample website owner provides hypnosis services for smoking cessation, weight loss and fear of flying. She has also written several ebooks on the benefits of hypnosis and offers a set of CDs with positive affirmations.

If she wasn’t interested in growing her business, she’d have one or two links on her landing page that lead to her products page. Some prospects might make the effort to hunt down her products.

Here’s how she could be sure to have them raising their hands. She could split her offers into separate sections on her landing page and have clickable buttons and a call to action for each. For example:

    Click here to find out how hypnosis will help you stop smoking.
    Follow this link to savings on our latest affirmations.
    See the entire selection of ebooks here.

Each of these calls to action is part of a compelling offer. They’re easy to find, and it’s obvious what the reader should do to go to the next level. No mind-numbing sales page here; this savvy website publisher knows how to hold her prospects’ interest.

So, now that you know what works, it’s time to review your own website. Look for calls to action; if there aren’t any, get to work. Tell prospects what your products can do for them. Show them where to go next. This applies to ezine sign-ups, teleseminar registrations and free downloads, too.

Once your website is revamped, your prospects will know the benefits of doing business with you. They’ll know what to do to get what they want. And, above all, they won’t be able to remain passive.

One Response to “Get Your Prospects out of their Seats”

  1. Affirmations to the Rescue!, on February 19th, 2010 at 5:04 am Said:

    [...] trained through Coachville.www.AbundantLivingCoach.comabundantliving@earthlink.netRelated blog postsGet Your Prospects out of their SeatsIt's Not Your Fault That You're Fataffirmations to the rescue!Jesus Has Delivered Us and [...]

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