How Psychographic Marketing Can Help Your Business
As a business owner, you’ve no doubt asked yourself what your demographic is (if you haven’t, you should stop reading this right now and do some research), but have you spent any time determining your psychographic marketing strategy?
This was a concept that I wasn’t familiar with until I participated in a marketing seminar from Red Slice Marketing last week.
While demographic marketing focuses on tangible features, like the age, location, ethnicity, income or gender of your target audience, psychographic marketing goes beyond this to determine the attitudes, impressions, goals and lifestyles of your target audience.
For example, if you’re selling a product that appeals to a 30-40 year old high level CEO, wouldn’t it be wise to also market this product to the 25-30 year old fast-tracker who has hopes of being a CEO and idealizes their lifestyle?
Psychographics is about tapping into the psyche of your potential customers and trying to discover what makes them tick. While this seems like a simple exercise, you’d be amazed at how deep into your strategy you can go. This can completely change the way you package, advertise, and even talk about your product.
By simply asking yourself, “who would buy this?” you can find yourself answering all sorts of questions that will help your designers and writers develop much easier and more successful campaigns.
Instead of telling them, “I want to market this to men in Bellevue, with incomes of X and an age of Y,” you can narrow it down to, “men in Bellevue with an age of Y and income of X who like to stay healthy and get out of the city on weekends, probably concerned with their carbon footprint and are looking for a relationship.”
For more information, check out this hubpage article, http://hubpages.com/hub/Psychographics-marketing, or www.red-slice.com.
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