Part 6: Online Social Media De-mystified – How to Measure the Effectiveness of All of Your Online Marketing Efforts

We wrap up this series by stressing the importance of understanding the analytics of your website and blog. If you don’t know which pages receive the most traffic, which sites are your biggest referrers, you can’t capitalize on this information in order to improve your results. If you’ve spent time and effort ramping up your social media efforts but don’t know how they’re paying off with web traffic, then you’re missing out on an important piece of the marketing puzzle. Google Analytics (which is free), identifies your top referrers. Many times one of a site’s top referrers is it’s blog. Sometimes Facebook is in the top five. You should know who is coming to your site and where they’re coming from. It will help you better define your social media marketing plan and capitalize on your efforts that are paying off.

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