4 Easy-to-Implement Info Marketing Tips
Don’t let the day-to-day details of managing your business overwhelm you and take away from your focus on your business mission. That mission is to successfully launch, manage and grow your business. You might be a full-time information marketer focused on building a large and loyal following, or you may be a specialist (a chiropractor, perhaps) whose information marketing strategy compliments your growing practice.
Step 1: Set priorities for each growth stage of your development.
If you are in the start-up phase of your business, there are two critical online tools you must utilize to ensure your success. After the initial launch of your website, you should:
- Create a blog to drive traffic to your website. Decide if you will build the framework yourself or if you will hire someone else. Will your blog have one column, two columns, three? Will your posts be searchable or will you include a dropdown of categories? What branding elements will you include?
- Develop a series of autoresponders. They are considerable time savers and they serve as your virtual customer service team. Create a series of autoresponders for those who make inquiries to your website to keep them interested and informed. Craft another series to respond to prospects, ultimately converting them to clients. Write your client autoresponder series to keep your followers informed of new products and services, blog posts and other important updates that will generate more sales.
For those who are in the growth phase of their business, adding new marketing strategies to your mix will enhance your web presence, drive traffic to your website and increase your sales. Consider implementing the following strategies if you have not already.
- Ezines – whether they are weekly, bi-weekly or monthly – keep your followers informed, give good advice, and provide relevant information your followers seek.
- Article marketing drives traffic to your website and builds your authority within the marketplace and among your followers.
- Podcasts are audio files that you can easily record and post to your website and blog. They can be created in various formats including a radio show, an interview, an infomercial. They’re short, highly impactful, and can be listened to on a number of devices.
- Teleseminars build authority and ultimately lead to increased sales. Host one yourself or consider co-hosting with another expert in your field.
Step 2: Create daily routines that streamline your work processes.
- Figure out what your top priorities are and take care of them within the first couple hours of each day. Schedule this time as “I’m not in the office” so that you don’t allow yourself to become distracted by inevitable interruptions.
- Block time for reading and responding to email (do the same for returning phone calls). Don’t let yourself be distracted by other tasks during this time. When you schedule time for a task, the goal is to get that task completed and behind you so that it doesn’t follow you around and haunt you all day long.
- Sales don’t just happen; you have to make them happen. Schedule weekly Monday strategy sessions and follow them up on Friday afternoon with an analysis of your progress. Monitoring your sales activity weekly will keep you on track to reaching your goals.
- Customer service is the lifeblood of every company. Spend dedicated time each week focused on customer service. Ask clients for feedback. Review all of the different ways they can contact you. Make sure they can easily find your contact information on your website. Return emails and phone calls promptly. Knowing your customers ensures you know how they perceive your products, services and follow-through. It’s crucial to understanding how to better serve them and ultimately keep them.
Tomorrow, pay attention to how you manage your time throughout the day and what tasks you focus on. Make mental notes on how creating routines will help you make more efficient use of your valuable time. Once you do, you’ll be impressed with how much more organized, relaxed and productive you can be in your work environment.
Step 3: Develop processes so that tasks become routine.
Well thought-out processes help you to streamline your business, limit time wasters and increase productivity.
- Schedule regular times weekly to complete routine tasks. Make Monday a blog day. If you can spare as little as 1-2 hours each Monday, then you can publish a short message on a regular basis that will drive traffic to your website and build your authority within your market. Hire a copywriter or editor if you need assistance.
- Create a schedule of regular strategy and review sessions. The first of the month is a great time to make a list of goals you want to complete. Designate the last Friday of every month to review your progress and think about what you will do differently next month.
- Efficiently stay on top of your industry, competitors and business tools. When magazines and other publications arrive in your mailbox or inbox, put them in a designated space for review at a later time. Schedule a time to scan through all of them at once – filter out those that can be tossed and those which you want to give more time to at a later date.
Step 4: Delegate.
Virtual assistants like Champion Assistants specialize in helping information marketers. We focus on staying on top of all of the latest technologies, services and trends within the market so that our clients can capitalize on sales and marketing strategies that will ensure their success. Figure out which high-impact tasks you should continue doing yourself and which tasks can be handed over to someone else to complete on a regular basis. This will free you up to focus your energies on those things that you do well and efficiently.
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looking really useful .marketing tips will really help me a lot. very well written. thanks
keep sharing.