Squeeze Pages, Sales Pages & Landing Pages, Oh My!

I heard recently from someone just moving her business online that she was having a little trouble with the terminology. “What,” she asked, “is the difference between a sales page and a squeeze page?” Because those terms can be confusing to anyone, here’s a whirlwind tour of squeeze pages, sales pages and landing pages.

Squeeze Page 101

A squeeze page (also called a “name capture” page) is simply the page that appears in front of the home page on a website, offering some type of premium to those who sign up. The purpose of squeeze pages is to gather names and email addresses for your email marketing list. The most popular premiums being offered on squeeze pages are newsletters, ebooks and free reports.

Squeeze pages can be very effective, but a word to the wise – don’t require your website visitors to complete the squeeze page before entering your site. Many people have grown wary of giving out email information, for fear of being spammed. Give them the option of closing the sign up form and proceeding to your home page.

So, What’s a Landing Page?

The term “landing page” is used for any page to which you direct web traffic. For example, if you create a special sales page and include a link to it in your email marketing, it becomes your landing page.

On the other hand, if links in your marketing direct interested parties to your home page, it could also be called the “landing page”. Just think of it as the place Internet shoppers are pointed when they follow your advertising links.

And Then There Are Sales Pages

A sales page is, quite simply, a webpage written for the purpose of persuading someone to purchase your products. It’s not quite the same as a home page that offers access to all the other pages on your site. This marketing tool is carefully worded and formatted to produce sales.

If your email marketing messages contain links to this special sales page, it would also be called your landing page. Confused? Just keep in mind that any page, including a sales page, that your links point to becomes your landing page.

I encourage you to get to know, and use, all three forms of web pages. Use squeeze pages to capture email addresses for your marketing campaigns. Create sales pages to highlight special products or promotions, and make sure your landing page, no matter what purpose it serves, is attractive and interesting to website visitors.

One Response to “Squeeze Pages, Sales Pages & Landing Pages, Oh My!”

  1. Twitted by absolit, on May 1st, 2009 at 5:48 am Said:

    [...] This post was Twitted by absolit – Real-url.org [...]

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