Creating Great Video Testimonials
Quick marketing question: are you more motivated by a testimonial on television or in print? I think you’ll agree that television testimonials are usually more motivating, because you’re watching an actual person and making a connection with them. While you may not be ready to pay for television advertising, almost anyone can afford to create video testimonials. I want to spend some time today discussing the basics of great video testimonials.
You’re probably wondering how to persuade a client to help with the project. It’s actually fairly simple; if someone has benefited from your products, they may be flattered that you’d like them to share their experience.
No matter what the medium, a sincere, believable testimonial about how your product produced real results can be very effective in converting prospects into customers. When producing a customer video, ask them to speak and act naturally rather than performing for the camera.
But how would you actually create the video? If your client has a webcam, it’s a snap. If they don’t, and they’re local, have them come to your office and use yours. Record their testimonial via the software that came with the webcam, or use the built-in features on YouTube. Preview the video for obvious errors, but don’t edit it to the point of it seeming “canned”.
When it’s ready to be released, there are several ways to go public. YouTube, of course, is the perfect venue for video testimonials. Tag it with your product name, field of business, your business name, and your website keywords.
You should also definitely add the video to your website. If you’ve uploaded or created your video on YouTube, there’s an “embed video” link that makes it simple. Add the embedded video to your sales or landing page and to your blog. Also include a link to the YouTube video in marketing emails.
The technology now available makes it easy for anyone with a webcam to create and distribute great video testimonials, so don’t miss your chance. Select a satisfied customer, record their product testimonial and let the world know. All you have to gain are sales.
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