Teleseminars Are the New Newsletter!

Experienced online marketers know newsletters can help build your email list and stay in touch with your clients. When you’re ready to step up to the next level, though, consider teleseminars. These inexpensive, easy to plan events can net new customers and sales, while providing a genuine service.

A teleseminar is simply a group call hosted by someone with information to share. Because the participants sign up to attend, they are motivated and interested in what the hosting company has to offer. Doesn’t that sound like a great environment for sales?

If the thought of hosting a teleseminar seems overwhelming, allow me to help you over that hurdle. Here are the basic steps for planning and hosting your first teleseminar.

  • Decide on a topic that will be of interest to a wide segment of your client/prospect base.
  • Either plan to deliver a program (no more than one hour) yourself, or invite an expert on that subject to be on the call.
  • Plan to include a question & answer session at the end of the call, to build more interest and provide you with ideas for future products.
  • Create a product/service promotion offered only to those attending the call. Make sure the structure is in place the handle and deliver orders quickly.
  • Schedule a conference line with an online teleconferencing service like FreeConference.com or VoiceText.com.
  • Announce your teleseminar with a series of autoresponders to your email list (include a link to a sign-up page) and an advertisement on your website.
  • Send those who sign up an immediate confirmation, at least two reminders about the call, and a link to a downloadable participant worksheet.
  • During the call, work from an agenda and keep things on track by muting all but the featured speakers until the Q&A session.
  • Record the entire call, to use later for downloadable transcripts, .mp3 segments and future product development.
  • Create and send follow-up email series to both participants and those who purchase during the teleseminar.

There, doesn’t that sound like something you could master? There’s nothing quite as powerful as the teleseminar for increasing exposure to your business. Start planning your own event today. It could be just the boost you need to move up to the next level of success.

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