Comments on: Write Effective Sales Copy http://www.vervefactor.com/blog/2008/10/04/write-effective-sales-copy/ Mon, 26 Sep 2011 14:55:48 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Loren Woirhaye http://www.vervefactor.com/blog/2008/10/04/write-effective-sales-copy/comment-page-1/#comment-25 Loren Woirhaye Wed, 31 Dec 2008 02:39:08 +0000 http://championassistants.wordpress.com/?p=404#comment-25 Good advice. I always encourage business owners to have a crack at writing their own copy. For 1 they learn that doing it well can be hard work and they gain respect for what I do. For 2 it forces them to get clear on what their business is about and who their ideal prospects are. This would seem like common sense but especially today with online website businesses the site owner often has a vague, amorphous impression of who makes up the body of traffic to the site. Good copy needs to communicate clearly above all else. If the message gets through with clarity and enthusiasm - and it's reaching the right people - results can be very, very good - even if the copy doesn't read like the work of a pro. Of course with more polished offerings it makes sense to bring in a writer who specializes in writing polished copy. Good advice. I always encourage business owners to have a crack at writing their own copy. For 1 they learn that doing it well can be hard work and they gain respect for what I do. For 2 it forces them to get clear on what their business is about and who their ideal prospects are. This would seem like common sense but especially today with online website businesses the site owner often has a vague, amorphous impression of who makes up the body of traffic to the site.

Good copy needs to communicate clearly above all else. If the message gets through with clarity and enthusiasm – and it’s reaching the right people – results can be very, very good – even if the copy doesn’t read like the work of a pro.

Of course with more polished offerings it makes sense to bring in a writer who specializes in writing polished copy.

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